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"New genereation"

Location

Lviv, Ukraine

Tagline

A digital pantheon for a mechanical icon

BMW Ukraine

Client

​​Client request

BMW, in collaboration with Seven agency, sought to present a new car model in a unique, elegant, and high-tech manner — creating not just a show, but a statement.
The goal: transform a historic location in Lviv, Ukraine into an immersive, meaningful presentation space

Concept

We imagined a "Digital Pantheon" — an architectural installation of mirror arches, symbolizing prestige and futurism.
Inside the arches, a seamless LED screen embedded light and motion into the structure, presenting the new BMW like a modern icon within a sacred space.
A blend of history, reflection, and technological vision.

Step 1

Initial briefing and client meeting

Step 2

Site exploration, analysis & location-specific strategy. Concept creation & storytelling structure

Step 3

Sound design, video design, narrative scripting.

Step 4

Installation: mirror architecture with integrated LED screen

Step 5

Full creative lead & coordination with technical teams and launch execution

Key elements

Architectural mirror arches installation
LED screen embedded into the design
Historic rooftop venue, blending heritage with innovation
Car presented as an icon in a sacred digital space
Full-cycle creative production in collaboration with BMW & agency

Video link

SEVENT

Agency

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