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"Tower of the future"
Location
Kyiv, Ukraine
Tagline
Restart the signal — relaunch through light
Suspilne TV channel
Client
Client request
To create a unique New Year’s Eve show for the relaunch of a national television channel.
The client wanted a symbolic and emotionally resonant event that could be aired to a broad audience and mark the beginning of a new era for the channel.
Concept
The channel is strongly associated with its main broadcasting tower — so we made it the protagonist of the show.
I proposed turning this architectural symbol into a lighthouse of renewal, lighting up in rhythm with a custom light composition to represent the rebirth of the signal.
Light and pulse became the expressive language of transformation.
Step 1
Development of the light show concept
Step 2
Close collaboration with the technical producer to define the setup
Step 3
Co-creation of a lighting prototype with the lighting designer
Step 4
Synchronization with broadcast timing and musical cues
Step 5
Final realization on-site and successful live airing
Key elements
The TV tower as the main visual object
Use of light to symbolize transformation and signal return
Rhythmic and emotional light-music composition
Minimalistic yet powerful visual language
A bold and symbolic gesture marking a new beginning
STUDDIO
Agency
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