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"Voice of water"
Location
Kyiv, Ukraine
Tagline
Where water meets the wheel — nature’s rhythm in the heart of the city
Morshinska brand
Client
Client request
To present a new product and branded artwork — a music composition and video created from natural water sounds in mountain rivers — to a large public audience on the main square of the capital.
The client needed a visually impactful, large-scale experience that would leave a lasting impression.
Concept
The agency proposed a bold and poetic concept: to project the video onto the Ferris wheel, a permanent structure on the square, turning it into a canvas of movement, sound, and emotion.
This idea blended technology, nature, and urban space into a powerful public statement.
The Ferris wheel — a symbol of rhythm, cycles, and presence — became a visual metaphor for water’s constant motion.
My role was to align the creative, technical, and client perspectives into one cohesive direction, making sure every detail was harmonized between the stakeholders.
Step 1
Gathering and synthesizing creative inputs from all stakeholders
Step 2
Collaboration with the technical producer to assess mapping possibilities
Step 3
Coordination with the video design studio for adaptation to Ferris wheel structure
Step 4
Timing and rhythm alignment between video, sound, and wheel structure
Step 5
On-site coordination for seamless show execution on the public square
Key elements
Unique soundtrack composed with water recordings
Ferris wheel video mapping as central visual format
Poetic, immersive storytelling for a mass audience
Public square as an open cultural stage
Collaboration across creative, technical, and brand teams
One2remember production
Agency
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